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Welcome - SEO Explained!

8/4/2015

3 Comments

 
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Welcome to my blog – and welcome to LMS Consulting!

I am Loretta M. Schoff, from LMS Consulting. I decided to write this blog after launching several client websites. My clients (and even prospective clients) consistently appreciate the time I take to educate them about online technology. It is important to convey the logic and value of brand marketing through website content, search engine optimization and email campaigns.

Owning and operating a small business is not easy. Most business owners juggle many balls at once -- it can often feel like a circus act. Technology can be confusing and most small businesses don’t have the resources and skills to manage it effectively.

I believe that most business owners just need a little help and guidance. My goal is to share my experience with small business owners and to help them better understand what technology and the internet can do for their businesses. You’ve heard the expression “a little knowledge goes a long way.” That is so true when it comes to running a small business and trying to manage so many different challenges. I hope that the little knowledge I pass along will go a long way!

Terminology can be overwhelming if you’re unfamiliar with it. It can seem like a foreign language. It doesn’t have to be that way. It can be simplified so that you understand it. Here is a perfect example:

SEO – stands for Search Engine Optimization. You’re saying to yourself “Exactly -- I’ve heard of that. I have no idea what it is or why I need it.” “Well, it’s really quite simple.”

When searching the Internet, you use the search box in your browser, probably Google, BING or Yahoo. You type in what you’re looking for, “crockpot recipes” for example. The phrase you typed in, “crockpot recipes,” is the Search.

Google, Yahoo, BING, Comcast – whatever search box you used to type it in, is the search Engine.

You then get results based on your search query. If you were really looking for “chicken crockpot recipes,” that would have given you a more precise result. That’s the Optimization part. Optimize just means make it good or make it better.

So if on your website you were selling children’s books for all ages, you would want to optimize your website with search terms that reflect your products. People might search girl’s books, boy’s books, coming of age books, children’s self-help books, teenage books, young adult reading, etc.

If you have a website now, take a look at your page titles, page descriptions, and keywords. This is where the optimization is set. A little tweaking here and there, can make a huge difference in the number of people that find your site.

If you would like help optimizing your website to increase visitors, let me know.

Thanks for visiting and reading. Comment below if you have something to share about this post or have a question for future posts.

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3 Comments
Frank Brady link
8/5/2015 07:39:10 am

It gives info on confusing subjects in an easy-to-digest format. I think this can be helpful to a lot of people, including myself. With computer and Internet technology advancing so rapidly, it's difficult to stay up to date. But it's critical to do so to reach clients and customers in 2015. That's why Loretta's expertise can be essential to anyone marketing and selling today.

Reply
Loretta Schoff
8/5/2015 08:19:07 am

Thanks Frank. Well said. The younger generation is lucky to be able to pick up a lot of this technology very quickly. It will be interesting to see what they do with it in the future. Thanks for commenting.

Reply
Frank Brady link
8/6/2015 01:34:41 am

Thanks, Loretta. You're right about the younger generation. Our eight-year-old granddaughter is more tech savvy than we are. But with the help of an expert like you, grownups with businesses can profit from all the exciting new ways to improve their bottom lines.

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    Loretta Schoff is the owner of LMS Consulting and writer of this Blog.

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Expertise with project management, account management, recruitment, training, software implementation, IT operations, client relations, website QA, strategic planning, marketing and business development, internet marketing, search engine management, retail operations and small business website designs & marketing.
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